And just like that, Copy Army is born.

About a year in the making (about 11 months too long, if you ask some of us), our new company website was launched today. And although we’ve “officially” been bringing our (awesome) copywriting services to businesses since September 2008, today’s launch really marks the start of a new beginning for us.

So, what do you think?

A lot of thought went into the design and functionality of this site. Sure, it may look like any other website — homepage, list of services, and a contact us page. But in designing the site, we had to ask ourselves a lot of questions (kinda like we do whenever we begin copywriting for a client) …

– Who’s going to be visiting the site? Businesses? Agencies?
– What will they be expecting before the page loads?
– How do we present our image and what we do on in a matter of seconds?
– Do we go for fun and playful? Sleek and professional?
– “Why not put a tank?!?”

Our new website represents the answers to these questions and so many more. We did our best to get across our fun, creative energy, along with our professional, knowledgeable expertise and determination to make our clients’ marketing more profitable, unique, memorable and powerful.

Yeah, it’s a work in progress.

But this is just the beginning of things to come. We have a lot of exciting updates planned for the site, as well as helpful copywriting tips and critiques that you’ll find here, in our copywriting blog. And believe it not, we’re already starting plans on the next design of the website, tentatively scheduled to go live in late 2010.

So, take a look around. Get to know us. Let us know what you think. If everything goes according to plan, you’ll soon see we’re so much more than a copywriting service.