We tweeted yesterday about a new Pepsi commercial that is extremely powerful (in both branding and direct response), even though it has very little copy.
The ad was created by BBDO Moscow and Yessian Music. For those of you who haven’t seen it, enjoy:
Now, we did say that there was very little copy. Just a few lines of on-screen text at the very end, right? But in reality, there is plenty of copy that went into the making of this ad. Someone wrote the scenes, one by one. Someone penned, “Woman’s jacket being upzipped. Basketball shoelaces being tied. Coin flipping. Car racing. Man screaming,” and so on.
Behind the scenes, some really smart copy made this one of the most powerful no-copy ads we’ve seen in a while. Props to the people at BBDO and Yessian!